Flicker Shad Fishing Lure Manufacturer
The Flicker Shad by Berkley is a top-performing crankbait loved by trolling anglers for its lifelike “flicker” action, which mimics a fleeing baitfish. Designed for targeting species like walleye, its internal rattle and versatile sizes make it ideal for various fishing conditions. Available in a wide array of colors to match local baitfish, the Flicker Shad delivers consistent results, often outperforming other lures in tournaments and casual fishing trips alike. Whether casting or trolling, this lure remains a staple in anglers’ tackle boxes.
Top Flicker Shad Fishing Lure
Berkley Flicker Shad Standard
Berkley Flicker Shad Shallow
Berkley Flicker Shad HD
Catch the big one with Berkley’s Flicker Shad series, designed to deliver unmatched action and performance for anglers targeting walleye and other gamefish.
- Flicker Shad 9: The largest of the trio, perfect for deeper water trolling and larger gamefish.
- Flicker Shad 7: Ideal for medium-depth trolling, offering a balanced action that attracts fish in various water conditions.
- Flicker Shad 5: Compact and effective for shallow waters, this size is perfect for targeting smaller baitfish and more aggressive feeders.
Flicker Shad Reviews
Mark Thompson
“I’ve been using the Flicker Shad 9 for several months now, primarily for walleye fishing, and I’m beyond impressed with its performance. I primarily fish deep water, and this larger crankbait dives quickly and stays within the ideal depth range where I’m catching fish. I’ve seen consistent results, even in tougher conditions, thanks to its flickering action and internal rattle. I’ve caught my biggest walleye yet with this lure, and it’s definitely become a go-to in my tackle box.”
Emily Martinez
“The Flicker Shad 7 has been my favorite for medium-depth trolling. It offers great versatility, whether I’m fishing in deeper lakes or in slightly shallower areas. The color selection is spot-on, matching perfectly with the local baitfish in my area, and I’ve had plenty of success using it on both lead core and standard setups. It’s also super easy to work with, making it my go-to choice for tournaments!”
David Wells
“I fish mostly in shallow waters, and the Flicker Shad 5 has been a game-changer for me. This smaller version dives just deep enough to hit the perfect zone without getting snagged, and it’s amazing how effective it is for targeting smaller walleye and other species. The ‘flicker’ action is incredibly lifelike, and I’ve had some of my best days on the water with this lure. It’s a must-have for shallow water trolling!”
Flicker Shad FAQ
What is the best speed for trolling a Flicker Shad?
While it depends on the water temperature and target species, most anglers find the “sweet spot” to be between 1.5 and 2.5 mph, as this maintains the lure’s signature aggressive tail-kick without causing it to roll over.
Does the Flicker Shad have a built-in rattle?
Yes, every Flicker Shad is equipped with internal rattles that create a specific high-frequency vibration designed to trigger strikes even in stained or murky water conditions.
What is the difference between the Flicker Shad and the Flicker Minnow?
The Flicker Shad features a shorter, rounder profile that mimics forage like shad or bluegill, whereas the Flicker Minnow has a slender, elongated body designed to imitate prey like emerald shiners or smelt.
Which knot or connection is recommended for these lures?
To maximize the lure’s side-to-side action, it is best to use a Snaps or a Loop Knot rather than tying your line directly and tightly to the eyelet, which can dampen the vibration.
How deep will a standard size 7 Flicker Shad dive?
When trolling with 10lb monofilament, a size 7 model will typically reach depths of 11 to 13 feet depending on the amount of line let out behind the boat.
Can these lures be used for casting or are they only for trolling?
While they are famous for trolling, they are excellent casting lures thanks to an internal weight transfer system that shifts the center of gravity to the tail, allowing for long, accurate casts even in windy conditions.
Are the hooks on Flicker Shads replaceable?
Absolutely, and many professional anglers swap the stock hooks for slightly larger or higher-grade trebles to adjust the lure’s buoyancy or to ensure better hook-ups with larger predators.